Hacia un modelo de rúbricas para la evaluación de aprendizajes en productos audiovisuales, en función del perfil de egreso de la Carrera de Comunicación Audiovisual y las especialidades de Cine y Televisión de la Universidad UNIACC

Abstract

The study focuses on a crucial component in the training processes: assessment, its practices and instruments.  It provides a theoretical framework about the Educational Model of UNIACC University and the profile of graduation of Cinema and Television majors of the School of Audiovisual Communication.  Additionally, the Assessment for Learning (EpA in Spanish)* approach, as a basis for critical reflection and optimization of the criteria, scenarios and instruments (rubrics) required for assessing the making of audiovisual pieces.  This is a qualitative research that, through semi-structured interviews with teachers, experts in the subject and discussion groups with students, collects data to support a conceptual and procedural model focused on the resignification of the assessment process towards the construction of rubrics with holistic approach proposed by the EpA model.  Conclusively, we discuss the need to rethink the assessment process, particularly in this type of degrees, where a good part of the processes and products involve not only a technical appropriation, but also the exercise of aesthetic creativity and artistic development.