Social Media Live Streaming y su impacto en los medios de comunicación: experiencias editoriales en América Latina

Abstract

Although live video in digital format has existed for more than a decade, it only found its maturity when it was integrated into social networks from 2015, technology known as Social Media Live Streaming (SMLS). Journalism, with special emphasis on news outlet, has taken advantage of this innovation to find new formulas that allow both interacting and loyalty to its audiences. 

This paper characterizes the SMLS channels in Latin American media, seeking to understand their role in relation to the trends of digital journalism. Additionally, this work presents an approach to the use of this technology in various Spanish news media including a case study on the use of live streaming (Periscope and Facebook Live) of NTN24 Venezuela during the 2017 Regional Elections. 

The results allow us to conclude that the editors of various Latin American media already have extensive experience in SMLS broadcasts, including some success stories highlighted worldwide by the social networks themselves. Finally, the reasons that make the possibility of carrying out a comparative analysis that allows us to understand with sufficient clarity which Social Media Live Streaming channel can offer better results to its content publishers are detailed.